Christianity Today offers a web-only review of Brand Jesus: Christianity in a Consumerist Age, by Tyler Wigg Stevenson (Seabury Books, an imprint of Church Publishing Incorporated):
... Stevenson asks whether we are seeing more Christians — or better Christians — as a result of the 7-billion-dollar-a-year Christian publishing industry. The figures show (Brand Jesus cites Ron Sider and others for evidence) the answer is a resounding, "Not really."
Do you agree? Are we seeing more Christians as a result of our publishing?
Stevenson's indictment is focused on the U.S., but the testimonies we at Cook International receive from publishers worldwide suggest that literature does aid in evangelism: see the January/February 2008 issue of Cook Partners on publishing and evangelism.