David Wan, president of Harvard Business, just opened a subsidiary in India, and spoke to the Wall Street Journal about the opportunities for publishers in that market today:
I see the current slowdown more as an opportunity than a challenge for
publishers to change the way they work and adapt to the changing needs
of consumers in a rapidly changing business environment.
... There are opportunities in adversity and we are trying to explore
every such possibility. To reach out to newer audiences, we are
creating learning experiences that can be delivered through the Web,
desktop, mobile devices and learning management systems.
A
big part of our business is educational products and solutions for MBA
programmes, and this segment is growing because ... many people facing company downsizing are taking the
opportunity to go back to school. The fastest growing segment in India
is the corporate learning business ...
... Times like these offer opportunities to change the way we work and
bring along the much needed transformation required for growth. There
is a huge premium being placed on leadership development, especially at
a time like this. This creates strong prospects for a management
practice publisher like HBP as managers look for answers in a tough
economic situation.
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