India: Market Could Surpass Canada Within 10 Years

From India's Business Standard:

The National Readership survey 2005 revealed that the time that people in India spend on reading has gone up significantly — from 30 minutes per day to an average of 39 minutes per day over the previous three years. The increase was sharper in urban India (from 32 to 42 minutes per day). This increased reading habit augurs well for the future of the book market.

Though the proportion of Indians who speak and read English-language books is very small, given India’s billion-plus population, this stills adds up to pretty substantial numbers in terms of the potential readers that can be targeted by publishers. A potential market of 65 million persons is second only to the 215-million English-language speaking population in the US, and more than the 60 million of the UK and 20 million of Australia. Which is why Penguin’s David Davidar says India is the fastest-growing English-language market in the world today. In the coming decade, India’s book market could be bigger than that in Canada.

Read the rest of the article here.

Comments

[essay writing]

Let's see 10 years from now if it'll happen.