A presentation by Bowker's Kelly Gallagher, whom many might know from his days with the Evangelical Christian Publishing Association and involvement in international training, is now on Slideshare. The presentation, one of several at the Making Information Pay event held earlier this year, paints a portrait of U.S. book-buyers. Facts shared on just one slide:
- 45% of Americans aged 13+ read books
- 32% of readers are over the age of 55
- The average age of a book reader is 44
- 58% of readers are female
These figures apply to the U.S. and may be nothing like your market. Nevertheless, can you obtain similar statistics to paint a portrait of the book buyers in your area? If so, what does that portrait look like? If not, what can you do to get better information about the consumers you are trying to reach?
thanks for keeping this kind of blog, I've learned so much. keep it up!
Posted by: freelance writer jobs | January 25, 2012 at 06:47 AM